Cool Email Marketing Secrets Marketing

1. You don’t need to know HTML. Again, programs like Constant Contact make it easy for dummies to generate pretty templates (I mean, I make them, so come on, they can’t be that hard). I actually don’t like it when a client wants to complicate it & makes me use HTML. Me ‘n HTML don’t get along so well.

2. Email marketing is not hard. I know it seems complicated, but with email marketing application like Constant Contact, creating professional emails is easy.

3. Emails don’t have to be blatant sales pitches. I actually like the people I email, so I love to send useful articles about marketing to them. Things that they will find helpful, but also things that will remind them how super clever I am when it comes to marketing.

4. There's a way to target your list. I HATE untargeted email lists. I don’t buy lists. But if you start slow, you can ensure you send your emails to people who actually kind of care. & might buy from you.

5. Not every email is spam. You can get nice results from email marketing (as long as you’re not slimy about it). Email is a great way to inform people about your product if done correctly.

6. The best days to send emails are Tuesdays, Wednesdays & Thursdays. Why? Because on Mondays people are bombarded with email & are likely to delete yours. On Fridays everyone wants to play hooky, so they don’t need to read your stinkin’ email.

7. Email marketing isn’t dead. I brought this debate up before but still stick to my guns. Email is a great way to reach a wider audience.

8. You can track your results. Email programs like (ahem) Constant Contact (I’m sorry. I just like them & haven’t found anything better) let you see how plenty of people opened an email, how plenty of clicked on a link & how plenty of unsubscribed. You can try different days, times & subject lines to see which get the best results.

9. Email marketing can save you thousands of dollars. Compared to other forms of web advertising, email is cheap. So save your funds on the ad in the Wall Street Journal & consider emailing a targeted list of future customers.