9.13.2009

Top 10 Tactics for Protecting Your Stuff

10. Sign your gear, add return incentives

Your wallet or purse already has your license in it for identification and mailing, but what about your other, possibly more expensive gear? You should definitely get a label on it. Adam kinda-sorta thinks theImHonest label service makes sense, if you want to protect your mailing address and give gadget finders an offer of a reward to return your gear (even if that reward is, not surprisingly, just some ImHonest labels, unless you go further yourself). Homemade labels with an email address might be good enough for most, but for gadgets with memory cards inside, digitally signing with a .txt file makes sense as well.

9. Make your lunch look less appetizing

This falls under the same category of ugly-as-deterrent mentioned elsewhere on this list, but office lunch thieves are a different kind of bandit. They (somewhat) know you, they (hopefully) don't want to sell your goods, and they're more of an opportunistic nuisance than a hit-and-run thief. Since we originally posted about designer Sherwood Forlee's faux-moldy anti-theft lunch bags, Forlee's put his bags up for sale at $10 for 25 bags. Not a bad price for semi-reusable bags, but you can likely replicate the effect on your own with non-toxic paint or food dye. Better still, if you're willing to sacrifice two slices of bread for the cause, we've heard a surreptitious coffee grounds sandwich often teaches a vital lesson about personal property to refrigerator prowlers.

8. Get a carry bag that doesn't scream "Steal me!"

Targus bags and other carriers meant to look like a laptop, or have a generally high-tech appearance, do a great job of letting everyone know that something inside is expensive enough to buy a single-purpose bag for. Getting clever with your gear holders is a good way to ensure you always know which bag is yours, and that laptop-hunting thieves are less likely to nick yours. The news paper sleeve is a good reference point, although it might get your laptop mistaken for a left-behind periodical. You can also cobble together a clever carrier made from old plastic bags, cardboard, a FedEx envelope, or even an old wetsuit.

7. Put a cute baby in your wallet

When researchers left 240 wallets scattered around the streets of Edinburgh, Scotland, they inserted an equal number of cute baby, puppy, family, and elderly pictures in them, along with a relevant mailing address. They received 42 percent of the wallets back overall, but 88 percent of the wallets with cute babies in them came back. The researchers suggest it has to do with an evolutionary instinct to preserve the young, so if it's not terribly embarrassing, keep a cute baby in plain sight in your wallet or purse. If you lack for your own adorable tyke, it's a great reason to call that aunt you never speak to anymore.

6. Destroy a credit card the right way

If you're looking to ditch one of your expired or unused credit cards, don't just give it one or two token scissor recommended by the Wallet Pop blog cuts and toss it where identity thieves would love to have a go at it. Try the method (and demonstrated in the video above), which involves using a strong magnet and 15 cuts across your little debt recorder. Worried you'll hurt your credit score by canceling your plastic? Don't be—if you've got no balance,canceling a card can make sense.

5. Erase your hard drives the permanent way

Weekend editor Jason doesn't like to leave his hard drives loaded with personal data, like 40 percent of the used hard drives that can be bought on eBay. So he keeps a variety of total-erasure software on hand, knows how long he needs to run them, and firmly believes in the security power of fire, magnets, and other physical disruption tools. You might not need to mount your hard drives and fire at them with real ammunition, but a quick read through our feature onproperly erasing your physical media will make you want to truly cleanse your drives before donating, selling, or handing them off.

4. Uglify gear you don't want grabbed

If the guts of your possessions are what matter to you most, and you don't mind a little creative shoddiness, "uglifying" might be the way to go for your prized possessions. One blogger took his "ugly camera" for a spin in some fairly harsh areas, and even had it left in his pockets by muggers who went for a $20 cellphone instead. So if a digital camera, a nice bike, or anything else you're concerned about looks like it might be a nice target, consider creatively junking it up a bit.

3. Make little changes to prevent identity theft

The more people, companies, and places you ensure your identifying information to, the larger a target you are for whoever wants to masquerade as you until the packages arrive from eBay. You can, however, lock down your data life without moving into a mountain cave. Actively guarding your Social Security number takes patience and persuasion powers, but you usually don't have to give it out. The Get Rich Slowly blog suggests keeping in mind the Three 'D's of identity theft protection—deter, detect, and defend, bolstered by the FTC's identity theft tips. When you find a cheaper price at an off-brand store, use a virtual credit card to shield your real account from misplaced digits. Finally, be not afraid to bust out the shredder and feed it with the financial records you don't need.

2. Know where to hide your money

It might seem counter-intuitive, but a former burglar suggests that leaving a little bit of money in a few barely-hidden spots might save your living space, and your actual stash of cash, from being torn apart and tracked down by those who would take what you have. If you're looking for a place to store emergency money that you'll (almost) always have on you, the Cash "Can" keyring is a good bet against being burglarized. (Original post)

1. Set up a laptop security system

Laptops hold a lot of data you probably don't want in the open, and they're not cheap to replace. If you'd rather your thin computer not find its way into the wrong hands, we have a few suggestions on securing your laptop on multiple fronts. From inexpensive, physical laptop locks to webcam mugshot takers and missing computer trackers, a lot of tools are available for Windows and Mac machines that make it hard for a thief to walk away with your system, or make him wish he hadn't if he makes it out the door with it.

9.12.2009

Study: Mobile (And Particularly iPhone) Users Not Keen On Clicking Ads

New research performed by online search advertising company Chitika suggests mobile users are far less likely to click on ads than non-mobile Internet users. In fact, they’re about half as likely, the study shows based on a sample of 92 million impressions.

Could that be true? Wasn’t it the other way around?

First, we should note right off the bat that Chitika is an Internet advertising company that’s decidedly not into mobile advertising according to its own website, so that brings along a large truck carrying bags filled with grains of salt. That said, it’s worth taking a look at how they got to the conclusion, so we can reach our own.

Chitika claims to power advertising for over 55,000 sites, serving ads based on 2 billion monthly impressions. Of the 92 million impressions cited in the study, approximately 1.3 million or 1.5% of the lot came from mobile browsing. The ads that were shown on mobile devices were exactly the same as the ones displayed to non-mobile users, rather than comparing standard online advertising with mobile-oriented ads.

Ad click-through of mobile as a whole pulled only 0.48% according to analysis of the sample, with non-mobile holding steady with a 0.83% clickthrough rate. That would mean mobile commanded just over half of the average.

Of the five major smartphone operating systems – Android, iPhone OS, Windows Mobile, Palm OS and BlackBerry OS – Apple’s iPhone ranked worst for ad click-throughs representing a mere 0.30% rate. The “Other” group, comprised mainly of BlackBerry users and a handful of other operating systems (including Symbian, Nokia, and HTC) saw the highest ad click-through rate.
outcome of the study – much like Chitika’s earlier one about Bing ads’ click-through rate being twice as big as Google ads – considering the self-serving aspect and the apparent desire to come to controversial conclusions in order to draw attention. On the flip side, there hasn’t been that much independent research for mobile ad click-through rates yet, and I’m equally keen not to blatantly believe studies that show mobile advertising commands spectacularly high click-through rates compared to web advertising.

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